Published on:

18th Jan 2022

S2 E17 - 2021 Year End Wrap Up Part 2

It’s here! The deep dive into my 2021 goals and strategy – Part Two. The wins, the misses, and the lessons learned. If you missed part one, swing back to S2 E16 and listen! 

I’m doubling down to create a business that serves my audience well AND provides more peace in my own life – listen and learn how. 

This week’s episode of OTs Get Paid covers two focus areas in my 2021 strategic plan: Operations & Marketing. 

Having a strategic plan allows you to easily review the year and reset/realign goals to keep your business moving forward. 

I reviewed a year’s worth of CEO reports (my weekly reflections) and added in some common questions. 

Some highlights are: 

  1. How to know who to hire

  2. Finding a deeper meaning while digging company branding

  3. Social media – It’s a work in progress to meet your needs without adding noise. 

  4. Making my business 100% mobile – why this is important for my wellness and serving my clients to the best of my ability. 

Side Note and support for anyone who’s in a similar spot: 

Being a single parent to young adults during a pandemic, running businesses, selling a business, and having an unanticipated and difficult event all wove together to make for an incredibly tough year. 

Reflecting on all of this helped me find this year’s word: Kindness

Kindness to myself in all areas to allow healing, growth, and peace. 

In order to keep serving the female OT entrepreneurs that I’m so passionate about, I have to take care of myself and be kind. I’m willing to bet MANY of you can relate. 

I challenge you to incorporate kindness to yourself into your 2022 intentions as well. 

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources

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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.