Episode 18

Published on:

25th Jan 2022

S2 E18 - Defining Your Ideal Client with Darcie Jaremey

This episode is a must-listen for every OT business owner - no matter your setting or stage of business growth.


This week, we discuss how to identify your ideal client avatar, and research them to create a thriving business you love. 


Darcie Jaremey MSc CPE of ErgonomicsHelp.com joins me on OTs Get Paid to share her wealth of knowledge and passion on ideal clients and messaging for success. 


Here’s a bit of what you’ll learn in this episode: 

  • What is an ideal client avatar and how to create yours. 

  • How to research your ideal client’s problems and how they talk about these problems. 

  • How to use these details to refine your messaging and increase your sales! 


Researching your ideal client and putting their words into your messaging attracts the clients who need your services and allows you to sell them solutions to their problems. 


“You could be the best thing in the world since sliced bread, but if they don’t know you exist, it’s useless.” -Darcie 


This circles back to a concept we believe strongly at OTs Get Paid – Sales don’t have to be sleazy! 


Darcie also shares how she realized it was time to niche down and stop doing ALL the things in her business. If you’re still doing everything, this episode will give you the perspective shift you need to deliver better services with less exhaustion – and earn more at the same time!

How to connect with Darcie: 

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources Do you love today's episode? 

  1. Please leave us a review on Apple or Spotify podcasts. It would mean the world to us. 

  2. Share it with a friend. 

Listen for free

Show artwork for OTs Get Paid Podcast

About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

Profile picture for Trish Williams

Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.