Published on:

30th Mar 2021

S1 E6 - Selling High End Offers with Bronwyn Paynter

In this episode, we find Bronwyn Paynter, in the future! (Insert International Date Line joke here.) Bronwyn is the owner Flourish, which is a nature based approach to occupational therapy located in Adelaide, Australia. Listen up to hear how she balances her J.O.B and her OT business.


Episode Notes

Bronwyn and I discuss:

  • What prompts her to keep a J.O.B. when she's getting paid in her own business?

  • The concept of the "accidental entrepreneur"

  • A sensitive topic where she starts "I wasn't sure I was going to share this, but ..."

  • The surprising benefits of working less than 40 hrs a week

  • Integrity and abundance as marketing and sales tools

  • How she increased her prices by 616% in 14 months! (and hear my ridiculously loud laugh of joy that follows. Yes, my kids DO roll their eyes at my Loud Laugh in restaurants! Embrace all the parts of yourself).

  • What is the price of her high ticket offer - listen close, it's aspirational - and how her potential clients react to hearing this large investment?

  • All the different models she's used to market and sell her product

  • How much has Bronwyn invested in her own coaching in the last 12 months?

  • Feeling confident in your pricing structure and understanding the "transformation is in the transaction"

  • Why OTs should be the BEST sales people in the world

  • Building a scholarship program for OTs outside of the "typical" therapist from Western-based, First World countries

  • the deep emotions of how to separate suffering from success



Episode resources:

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources

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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.