S1 E6 - Selling High End Offers with Bronwyn Paynter
In this episode, we find Bronwyn Paynter, in the future! (Insert International Date Line joke here.) Bronwyn is the owner Flourish, which is a nature based approach to occupational therapy located in Adelaide, Australia. Listen up to hear how she balances her J.O.B and her OT business.
Episode Notes
Bronwyn and I discuss:
- What prompts her to keep a J.O.B. when she's getting paid in her own business?
- The concept of the "accidental entrepreneur"
- A sensitive topic where she starts "I wasn't sure I was going to share this, but ..."
- The surprising benefits of working less than 40 hrs a week
- Integrity and abundance as marketing and sales tools
- How she increased her prices by 616% in 14 months! (and hear my ridiculously loud laugh of joy that follows. Yes, my kids DO roll their eyes at my Loud Laugh in restaurants! Embrace all the parts of yourself).
- What is the price of her high ticket offer - listen close, it's aspirational - and how her potential clients react to hearing this large investment?
- All the different models she's used to market and sell her product
- How much has Bronwyn invested in her own coaching in the last 12 months?
- Feeling confident in your pricing structure and understanding the "transformation is in the transaction"
- Why OTs should be the BEST sales people in the world
- Building a scholarship program for OTs outside of the "typical" therapist from Western-based, First World countries
- the deep emotions of how to separate suffering from success
Episode resources:
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
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