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Published on:

16th Mar 2021

S1 E5 - How to Build and Sell a High Priced, High Value Offer

In this episode, I discuss the value of adding high-end offers to your ascension model. I invite you to realize your full OT potential by shifting towards a time-for-expertise pricing plan. Learn how to utilize my 4-step process for offering high-end services and start maximizing your OT profits now!

Episode Notes


I discuss:


  • Who prompted me to build my first high end, VIP product at my bricks and mortar clinic?

  • What will a client/customer pay a high price for? In contrast, what will discourage them?

  • The move from hourly to a high priced flat rate package

  • What is my 4 step process?

  • Listen carefully to the 3 main components of an offer: Promise, Process, Price

  • Finding your strengths based approach to deliver your high end offer

  • Why are people paying a premium price for things that are offered free elsewhere?

  • What is the typical price range of a high end, VIP day offering? (OTs aren't quite there yet. Baby steps!)

 


Episode resources:


More resources: https://www.trishwilliamsconsulting.ca/podcast-resources


Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.


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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.