S1 E4 - Move from 1:1 Hourly Rates to Packaged Pricing with Marika Austin
In this episode, we highlight Marika Austin and how she shifted from hourly pricing to packaged pricing in her pediatric service-based business. Want the nitty gritty on how she moved from time for money to a retainer structure? Listen up and hear how Marika gets paid!
Episode Notes
Marika and I discuss:
- What prompted her to revisit her pricing model from hourly 1:1 sessions to packaged pricing?
- How she uses Google Classroom to offer more value to her clients
- How she uniquely solved her clinic cancellation issue?
- The next step to solve the resentment that occurs when we OT's give away our time for free
- What did Marika use to charge hourly and what is she pricing her packages now?
- Does every Enneagram 2 avoid conflict? (And, do we get scared to open potentially scary emails? )
- How to transition clients from one rate to a new package system - eep!
- What is an anchor price and how should you price it?
Episode resources:
- Laura Park Figueroa - Mind Your OT Business
- Jenny Gill Copywriting
- The Biz Chix podcast
- OTs Get Paid podcast S1 E3
More resources: https://www.trishwilliamsconsulting.ca/podcast-resources
About Marika :
Ready to learn how YOU can make the switch to package pricing to make more money with less burnout? Get your Step by Step Guide to Package Pricing to walk you through each step to transform your business.
https://www.bearfootoccupationaltherapy.com/package-pricing-guide Follow Marika for business tips, tricks, wins and flops @marikaaustin_ot
Want to work with me on growing and scaling your business in order to get paid? CLICK HERE to see the ways we can work together.
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