Published on:

19th Oct 2021

S2 E7 - How to Sell Your Services on the Open Market with Moira Peña

In this episode, I’m joined by OT Moira Peña of Moira Peña Consulting. Moira also teaches online courses with the Canadian Association of Occupational Therapists, works at the Holland Bloorview Kids Rehabilitation Hospital, and is part of the ECHO Ontario Autism Program.


Moira’s steps to taking your clinical expertise to the open market:

  1. Trial it before you sell it; make sure that there is a market.

  2. You must learn how to effectively market your service. Moira shares her top 3 methods for marketing her online course.

  3. No one is going to be a Prince Charming and discover you.

  4. Overcome the fear of having others see you fail.

  5. Reflect on your values.


Episode Resources:

More resources: https://www.trishwilliamsconsulting.ca/podcast-resources

About Moira


When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!


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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.