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Published on:

11th May 2021

S1 E10 - How to Price your OT Product or Service

"How do I set my prices for this?" is one of the most common questions that every OT business owner asks me. Which is good, because pricing is the #1 lever that influences your profit. Every coach will automatically tell you to raise your prices (which, of course, I do too), but how to do this in an ethical way, that is fair to both the therapist AND the client?

In this episode, I share the 3 steps you should take to nail that price, and do it with honour and morality.


Episode Notes


I discuss:


  • 2 types of pricing: values based and competition based

  • what's the #1 factor you should consider in setting your price?

  • the systemic undervaluing of OT professionals, and what to do about it

  • why I don't want you to be like McDonald's

  • do you offer a higher value service than what you give yourself credit for?

  • why pricing brings up your crap and how to move past that fear

Episode resources:


More resources: https://www.trishwilliamsconsulting.ca/podcast-resources


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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.