Episode 85

Published on:

7th Mar 2023

Ep 85 - Increase Your Profit: Strategies for Marketing and Sales in a Cash-Based Practice with Dr Brenda Heinecke, DPT


“How do I move from insurance to cash-based clients? “

This question is asked regularly by Paid Peeps, and today we are exploring the importance of sales and marketing strategies for cash-based practices and discuss some effective techniques that can help these practices thrive.

Think it’s all fancy tips and tricks?

You might be surprised at how simple this shift can be - and how OTs are especially primed for this occupation-based messaging.

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Podcast resources and links: http://www.trishwilliamsconsulting.ca/podcast-resources

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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.