Episode 83

Published on:

21st Feb 2023

Ep 83 - Paid to Prosper: Maximizing Your Marketing Budget with Paid Advertising with Jackie Ellis

Should you start paying for ads?

We’ve all seen them, we’ve clicked on them, but will they work in YOUR OT business?

Let’s face it - you’d use them, if you could be clear on a) how they’re different than organic marketing b) what type of strategy you should use and c) if they work! Because, you don’t want to be left in the dust.

And, as an OT you are the master of keeping your expenses down - but giving in services, trying to connect with MD offices and meeting with other health care practitioners for marketing leads takes a ton of time and hustle.

What’s the cost of paid advertising, how do I run them and is it worth all the fuss for an OT?

Listen to this episode to find out more with our guest, marketing and paid ad specialist, Jackie Ellis!

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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.