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Published on:

25th Nov 2021

S2 E12 - Marketing for Online and In Person Services with Jane Erbe

In this episode, I’m joined by Jane Erbe of Smart Pediatrics. We discuss business models, business development, sales, and marketing.

 


Discussion Topics:


  • Valuing your therapists.

  • Getting out of the way so your business can grow.

  • Knowing your numbers.

  • Public pay vs. private pay.

  • Working in your zone of genius.

  • Transitioning from therapist to business owner to CEO.

  • Marketing an online course.

Episode Resources:


When was the last time you took a moment and assessed where your business growth stands? Do you know where to focus your attention so you can increase your profit, clarity, and impact? The OTs Get Paid Quiz is here to help you assess where you are and inspire growth. Click HERE to take the quiz!


More resources: https://www.trishwilliamsconsulting.ca/podcast-resources


About Jane


 


 


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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.