Episode 93

Published on:

2nd May 2023

Ep 93 - Create a Moat, Not Just a Niche, to Ensure Long-Term Success with Corey Hiben

Today we're talking about all things niche!

Many of my clients who are on the Road to 100K, are starting to feel the pressure of competition. 

One of them said, "Trish, you're never going to believe it. Somebody just opened a pelvic health clinic down the street from me in my town. Oh no!" 

Is this the time to flip out and feel like your new biz is doomed to fail? 

The answer is in niching down.

And, before you think “not another discussion about niche,” our next guest might surprise you.

He's all about building a moat around your niche. 

Which is a new way of thinking about your competition. 

Today, our guest is Corey Hiben, an OT and marketing and business expert. In his work and on his podcast “The Health Hustle,” he talks to all sorts of health and fitness experts and has learned some valuable lessons along the way. 

On today’s episode, we jump further into:

  • 3 key factors to building a “moat” around your niche and how crucial  it is when it comes to setting yourself apart from the competition 
  • Corey’s experience building a strong community and network
  • Just how important consistency, trust, and community are in establishing SUCCESS in your business

Can’t wait for you to hear just what all Corey has to share with you today! 

Where you can find more on Corey Hiben:

To book a Discovery call with Trish, please use the link below: https://hello.dubsado.com/public/form/view/6023168ed40ec0be36bfd501

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About the Podcast

OTs Get Paid Podcast
This show is for the Occupational Therapy Entrepreneur who wants to grow and scale their business. We know that OTs lead with service, but what about the financial reward? Yep, we are breaking down those barriers and discussing money! Let’s find out exactly how OT business owners get paid, what they spend their business budgets on, their income and impact goals and how you too can grow a profitable OT business and GET PAID.

About your host

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Trish Williams

Hey there! I’m Trish.

I'm a warm, outspoken, driven Canadian OT turned business coach with a passion for helping other OT entrepreneurs build a profitable and lasting business. I have been an OT for 27 years and built two successful businesses. My #1 goal is to lay it all on the table to empower you with the tools and resources you need. I spent years as an entrepreneur working IN my business instead of ON my business, and I now know (and can share!) the benefits of truly embodying a CEO lifestyle. I’ve done a lot of growing (and it never truly ends) and unlocked keys to success in business and in life.

In a distinctly OT way.